When we reviewed the Sony A7 III in March 2018, we gave the full-frame camera five stars and remarked that “for the price, there’s nothing that can touch it.” So now the rumor mill is predicting the arrival of a Sony A7 IV, we’ve been thinking – what exactly would that camera need to create similar shockwaves to the A7 III?

If the Sony A7 IV does arrive soon, as Sony Alpha Rumors has predicted, then it’d certainly have a job on its hands to match its predecessor. The A7 III was an aggressive elbow into the ribs of Sony’s main rivals, Canon and Nikon, when it landed three-and-a-half years ago – and a very successful one at that.
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