Why you’ll still pay Spotify $5 extra for ‘HiFi’ even when lossless costs nothing on Apple Music

As a business model, Spotify should not make sense. I’m sorry, but it shouldn’t. Here is a music streaming service that now costs users $11.99 / £11.99 / AU$13.99 per month, having hiked its prices two weeks ago (right after CEO Daniel Ek enraged music fans by claiming the cost of creating ‘content’ is ‘close to zero and unceremoniously bricking that pricey Car Thing) and also last July, when its $9.99 / £9.99 / AU$11.99 per month Premium subscription fee

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