Why Sony’s X95L TV reveals a brand boldly determined to swim against the tide

Look at the ranges from the best TV brands this year and listen to them discuss their plans for the future, and pretty much all you’ll hear is ‘OLED this’ and ‘OLED that’. LG has long been all about OLED, of course, while the OLED-favouring gap in performance and market standing between the OLED and LCD TVs of Philips and, particularly, Panasonic in recent years has become increasingly and deliberately stark. Once a die-hard LED brand, TCL is now talking excitedly

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