Vimeo and Dolby announced that Vimeo is the first to market to allow users to host, share and play iPhone videos shot in Dolby Vision within the Apple ecosystem. Vimeo writes, ‘Starting today, millions of Apple device users can now use Vimeo to unlock the same professional-quality video technology embraced by the world’s top storytellers.’

Dolby Vision promises to deliver rich video quality with ‘incredible brightness, contrast, color and detail.’ Dolby Vision promises highlights up to 40x brighter and blacks that are 10x darker than traditional SDR content.
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