Announced at SXSW 2021, Lucid Motors and Dolby have collaborated to create an immersive Dolby Atmos system as part of its new 21-speaker Surreal Sound system.

Dolby Atmos has travelled since its birth all the way back in 2012. Conceived as an immersive sound system for cinemas, it found its way to homes before heading to devices such as headphones and smartphones. With this latest announcement, Atmos has managed to make its way into the automobile experience.
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