Spotify has good news for artists (no, it’s not upping its royalty rates). It’s offering a new promotional tool, which it calls Showcase. When you take out a Showcase ad it’ll appear on users’ home pages or home screens as a You Might Like banner. Spotify recommends using it not just for new music but for making listeners aware of deep cuts and the wider context of new releases. Showcase is in part designed to promote music you’ve already released.
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