Samsung and Google have teamed up to make a Dolby Atmos rival for spatial audio

There’s a new spatial audio standard in town to rival the likes of Dolby Atmos, and it’s been put together by Samsung and Google.The project, which the two tech giants have been working on since 2020, has resulted in the launch of a 3D spatial audio offering known as IAMF or Immersive Audio Model and Formats.Or as SungHee Hwang (of the Visual Technology Team at Samsung Research) envisions in an interview, this will eventually become a creation people will

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