Roku has seen the future of your TV, and it’s a shop. The next stage in smart TV advertising looks a lot like Instagram, with ‘shoppable’ ads that enable you to buy things directly from the ads you’re seeing on your TV – so for example you’ll be able to order in pizza while you’re enjoying a movie, or order clothes you’ve seen during a show’s sponsored pre-roll.That’s according to Roku’s Mike Shaw, who is director of international ad sales;
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