Prime Video launches cheaper tier with ads in India – and the US and UK could be next

It’s happened, everyone. Shortly after rumors swirled that Amazon was set to launch a cheaper, ad-supported tier for its Prime Video streaming service, the company has done just that.As first reported by Indian outlet Mint (via UK website Cord Busters), Prime Video Lite, an affordable and ad-based alternative to the streamer’s main subscription tier, has been announced by Amazon. According to Mint, Prime Video Lite costs ₹999 (around £10 / $12 / AU$17.80) for 12 months, making it ₹500

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