Netflix needs a buyer.

Flying solo while content costs and competition skyrocket and subscription levels stagnate or fall is not sustainable. But is Microsoft the right rescuer?A new rumor suggests that Netflix and Microsoft, which recently climbed on the couch together to binge billions of dollars in ad revenue on Netflix’s upcoming ad-tie-supported service, might become more than just friends. Speaking to Yahoo Finance (opens in new tab), Needham Senior Analysis Laura Martin contends this deal is simply Phase One of a wooing process that could bring Microsoft inside until it decides to bring Netflix all the way inside.
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