Good news: YouTube may get fewer ads on smart TVs. Bad news: they’ll be longer

If you’re not a YouTube Premium subscriber, you’ll be very aware that normal YouTube on most platforms, including the best TVs, is pretty ad-heavy. Even fairly short videos tend to be interrupted midway through by people trying to sell you stuff. That’s part of the deal, of course, and it’d be pretty hypocritical for us to moan about ads when this article is also paid for by advertising. But there’s advertising and there’s, ahem, bad advertising. We’re fine with ads,

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