Bang and Olufsen has announced a new initiative to improve the sustainability of its products, starting with the Beosound Level speaker which has achieved a “Cradle to Cradle” bronze certification.

The news was announced on September 2 by Bang and Olufsen Senior Global Product Manager for Classics and Product Circularity, Mads Kogsgaard Hansen, in a press briefing attended by Trusted Reviews.

The company claims the speaker is the first consumer product to meet the standard, which is created and run by the Cradle to Cradle Products Innovation Institute non-profit organization.
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