Apple plots UI changes to ‘steer more customers toward the main TV app’

A new Bloomberg report describes some changes Apple is planning to the TV app in an update currently planned for the December timeframe. It is aimed at making the TV app (on Apple TV, iPhone, iPad, and Mac) the central hub for all video content purchases and rentals. Currently, that content can also be found in the iTunes store on iPhone or iPad, or in separate TV and Movies apps on Apple TV hardware. The planned December time frame

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