With more frequent name changes than Cheryl Tweedy, Amazon’s video streaming service has previously been known as Unbox, LoveFilm Instant and Instant Video, before finally emerging as Prime Video.

Anyone familiar with Amazon’s identity crisis might assume the new Amazon Music Unlimited is a rebranded version of Prime Music, the free streaming service exclusively for subscribers of its £8 per month Prime membership.

However, launched in the US in October 2016 and now available in the UK, Amazon Music Unlimited is another music streaming service that is intended to coexist with, not replace, Prime Music.

It stands separate from Prime, so with its ‘open to all’ access and its 40m song catalogue (Prime Music only has 2m) it’s certainly a more credible rival to Spotify.
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