Too much choice is the Amazon way. While the retail behemoth is known for its 24/7 shopfront and speedy shipping, the core of its success has always been the ridiculous depth of its catalog. Want to choose between hundreds, maybe thousands of novelty BBQ aprons? You got it.

You won’t be satisfied until you’ve sifted through every possible permutation of no-name security camera? Go at it, my friend, Amazon has you covered. Even the AmazonBasics range, its curated selection of just the “essentials,” has swollen to the point where it could fill the shelves of a small store.

Now, it’s Alexa’s turn.

This week, Amazon took what was already a fairly comprehensive Alexa-powered range and hit the expand button.
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