4-hour laser scans, machine learning and revolving walls: we go inside Samsung’s Audio Lab to see how it makes soundbars and headphones

Ever wondered who decides how your Samsung soundbar or Samsung earphones sound? You probably wouldn’t guess correctly. Neither would we, until we visited the people who do just that job. Around 270,000 people work for Samsung, but the major magic that goes into the sound of its key products doesn’t happen in the company’s Seoul HQ in South Korea. It happens in Samsung Audio Lab, which lives in a nondescript white building a 45-minute ride along the freeway, reliably tumescent with

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