15 years of Beats by Dre Studio, the headphones that changed everything

It’s been 15 years since Beats launched Beats by Dre Studio, its first ever pair of headphones. By 2012, NPD data notes that it had 64% of the premium US headphone market and by 2013 the brand was worth a whopping $1 billion. Today, Beats is part of Apple’s empire and continues to expand – it’s released some of the best headphones in recent years and just launched its latest, the Beats Studio Pro. According to legend, the whole thing

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