Zune made a strong effort to challenge the popularity of the iPod during its time, yet it was more of an individual endeavor by the Zune team rather than a comprehensive Microsoft campaign. The Microsoft Zune was indeed a great device, featuring a color display, user-friendly controls, and the backing of Microsoft. When evaluated on its own, the Zune had only minor flaws. However, it was released into a market dominated by the iPod, particularly during the portable MP3
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