YouTube’s battle with viewers using ad blockers to skirt commercial interruption has intensified, with many reporting a major slowdown of the service. Previously, Google has blocked playback for users with ad blockers enabled, or showed users a blank screen for the duration of the missing adverts, essentially negating the effect of having an ad blocker. In November, Google went further and admitted to providing a “suboptimal viewing” experience, which could result in days in loading videos for some users.
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