Will Apple go big on AI at WWDC 2024? Almost certainly – but it could ‘think different’

You can’t swing a metaphorical cat in a virtual room without some tech-savvy person harping on about AI. And over the past year and a bit, AI interest has exploded thanks to the rise of generative AI; for the uninitiated, that’s smart algorithms and modes that can basically create things from various commands and inputs rather than acting as a smart assistant. As such, we saw the Google Pixel 8 and Pixel 8 Pro go hard on generative AI, specifically

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