OPINION: By killing the familiarity of the name and logo, Elon Musk is flushing away what’s left of the old Twitter. It’s no rebirth, it’s the fatal rotation on the death spiral. Rather than The Emperor or Darth Vader – that would give him far too much credit – I like to think of Elon as the Grand Moff Tarkin of these proceedings. I envision him sat in one of his little space play toys revelling to sycophants that
…
Read more