Survey says AI is more buzzkill than buzzword for marketing

It sometimes seems that lately, every company has been eager to slap the term ‘artificial intelligence’ on their products regardless of accuracy or relevance to the product. Grabbing the attention of potential customers with whatever people seem excited about at that moment makes sense, but AI may not add to a brand’s allure the way those employing that strategy hope it will. A new research paper from Washington State University published in Hospitality Marketing & Management claims a product

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