How much more are we willing to pay Apple?

For nearly a decade, Apple has been progressively growing the revenue it makes from services–not just its search-engine deal with Google and its cut of App Store revenue, but everything from AppleCare support plans to iCloud storage to TV+ and News+ and Fitness+. Apple generated more revenue during its last quarter from Services than from its Mac, iPad, and Wearables categories put together. Its total profit on Services came the closest it’s ever come to Apple’s total profit on



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