AI conversational search engine Perplexity is taking a page from Google’s advertising playbook with a new sponsorship scheme. Companies will be able to pay for one of the “related follow-up questions” users see when they ask Perplexity to research something. The paid question will be labeled as such, like the sponsored links in a  Google search. Perplexity has previously made a point of saying that advertising-driven models don’t affect the AI’s responses. Presumably, that applies to everything but these
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