Apple’s first big AI innovation in 2024 may be… smarter ads

While we’re all waiting for Apple’s big push into generative AI in iOS 18, a new report claims Apple may have something far less exciting in mind than chatbots and image editing: ads. According to a Business Insider post, Apple is “taking a cue from Google and Meta” by testing a new AI-powered ad system that “automatically decides where to place ads within its App Store.” The report says Apple has already informed advertisers of the pilot program, which

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