The iPhone 16 lineup will bring in more money for Apple than anything else this year. As many other parts of the company (namely services) are growing, the overall fortunes of Apple still rise and fall on iPhone sales. You would think that would make the iPhone 16 Apple’s most important product this year, but no. That distinction belongs to iOS 18; or more specifically, the on-device AI features it is expected to bring to our pockets this fall.
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