Apple needs to remember that it’s hip to be square

It’s time to talk about quadrants. .

No, don’t get up.

Those of us who’ve been Apple customers since before the iPhone and before even the iPod–back when dirt wasn’t even new, it was just a hypothetical substance that had only been theorized in cutting-edge research papers–Steve Jobs rationalized Apple’s product lineup by implementing a quadrant consisting of four squares, as quadrants are wont to have. The squares were defined by the attributes Desktop/Laptop and Consumer/Pro, making it easy for people to know just which devices were for them.

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