Apple is doomed because it makes too many Pencils

Last week, Apple introduced a new Pencil and the reaction was what you’d expect if the company showed up drunk at your son’s bar mitzvah. First of all, an entire company at your son’s bar mitzvah? You don’t have the food for that. Second, how are they all drunk? Many of them assuredly don’t even drink. This makes as much sense as the current Pencil lineup. Looking at the current line of Apple Pencils, it’s less “good, better, best”

Read more