Amazon Says Basics, Private Label Lines Aren’t Going Away

Amazon says it’s not going to shutter in-house brands. The statement comes in response to a report from the Wall Street Journal Friday that the e-commerce giant ordered its private label business to cut back on the number of goods it sells, potentially by as much as half. The e-commerce giant has already reduced the number of items it sells under its own in-house brands due to low sales, the report said.

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