Rumors started circulating earlier this year claiming Amazon was working on improving Alexa by giving it new generative AI features. Since then, we haven’t heard much about it until very recently when CNBC spoke to people familiar with the project’s development. The new reporting provided insight into what the company aims to do with the upgraded Alexa, how much it may cost, and the reason why Amazon is doing this.CNBC’s sources were pretty tight-lipped. They didn’t reveal exactly what
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