Reasons to be cheerful for the fashion brand and the folks in Cupertino
This week both Apple and Fossil revealed that the push into wearables is paying off. The former of course never reveals specific numbers on the performance of its smartwatches, which forms part of its wearable division (and includes Beats headphones and AirPods). But recent analysis suggests that the Series 3 is doubling the sales of the Series 2 and that the Watch apparently outsold Rolex, Omega and Swatch and the rest of the Swiss watch industry in the last quarter of 2017.
As for Fossil, its watch business, like many other watchmakers in recent years has been struggling, and while it’s not out of trouble just yet, sales are up. A big part of that upsurge lies with the company’s decision to go big on smartwatches, rolling out wearables across brands like Michael Kors, DKNY and Diesel. Sales of its wearables doubled to over $300 million and helped lead a boost in watch sales during the second half of 2017.
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Read full post here:
https://www.wareable.com/apple/apple-and-fossil-winning-at-wearables-330
