In nature, single celled organisms divide themselves in two as an integral part of their reproductive strategy. At the blackjack table, you double-down on a good hand. In the automotive industry, if you’ve got a successful platform in the stable it only makes sense to maximize your return in terms of appealing to as many different groups of buyers as possible. So it goes with the 2017 Chevrolet Cruze hatchback, the all-new five-door version of the Bowtie brand’s recently-redesigned compact sedan.
I know what you’re thinking – aren’t hatchbacks losing ground to crossovers in the battle for the hearts and minds of families seeking a versatile daily driver? Chevrolet already offers a strong mix of SUVs aimed at young families and couples, including the (small) Trax and (bigger) Equinox, but just because ‘utes are stealing the spotlight it doesn’t mean there’s no space in the showroom for a practical variant of the very popular Cruze. In fact, even if overall volume might be low Chevrolet has identified hatchbacks as a potential profit center given that almost a third of the 350,000 cargo-friendly models sold each year in the United States sell for more than $25,000.
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https://www.slashgear.com/2017-chevrolet-cruze-hatchback-first-drive-smart-driving-suv-alternative-13459902/
