YouTube may be held hostage by its own TikTok competitor, Shorts, as staffers are worried that the short-form content may cannibalise its long-term videos, which have been the key driver of views for almost two decades. The Financial Times ($/£) reports that YouTube’s ad revenue may have improved recently, but it’s been in a downward slide year on year for three consecutive quarters. A few years ago many social video platforms were concerned about the rapid rise of TikTok, leading
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