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Toyota Is Plotting Its Biggest Strategic Shift Yet to Keep up with Tesla

Posted on August 21, 2023August 27, 2023 By bot

Toyota has been perhaps the most vocally skeptical car brand regarding electric vehicles. But that dynamic is about to change in a big way. We saw the brand reveal a smorgasbord of new EV projects back in 2021. And it appears even that pivot may not have been ambitious enough. Reuters reported in October that Toyota was considering a reboot of its EV strategy. And Automotive News has some further details about what the new ‘EV-first’ mindset will
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