Ever since the Covid pandemic made it impossible to hold events with a live audience, Apple has used slick recorded videos to announce products. According to Mark Gurman, that’s not going to change with the iPhone 15. In a post on X (formerly Twitter), Gurman claims that Apple is preparing an iPhone launch event with “recorded video + people watching at the Apple campus + hands on afterwards.” That’s the same format as WWDC and last year’s iPhone 14
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