Most of the time, we make decisions rationally. Or at least, we think we do. Whether we realize it or not, our feelings — conscious, subconscious, unconscious — constantly play a role in the choices we make, whether we’re deciding between candy bars at the 7-11 or homes to spend the rest of our lives in. Should you be in the market for a new car, for example — especially a fast, large sedan — you’re consciously thinking
