Welcome to Brand Breakdown, a series of comprehensive yet easy-to-digest guides to your favorite companies, with insights and information you won’t find on the average About page. Bavarian automaker BMW, once upon a time, claimed to produce the ‘ultimate driving machine.’ Though its fidelity to that mission may have strayed some in recent years, the brand generally distinguishes itself from its German rivals by being sporty and driver-centric; the classic BMW archetype is a powerful rear-wheel-drive sedan with a
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