A real proper bombshell news story landed this week, with the claim by Bloomberg that Apple is preparing to allow alternative app stores on non-jailbroken iPhones with the launch of iOS 17 in 2023. Years of developer lobbying and political wrangling seem to be bearing fruit at last: you’ll be able to buy your iPhone apps from any store you like, competition will thrive and prices will plummet, Tim Cook will have to start traveling business class, and the sun will shine for 18 hours a day. .
Except… none of that is going to happen.
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