Poor Fitbit.
With the Fitbit Sense 2 and Versa 4 presumably on the horizon, all of its focus should be on the upcoming releases, which are sure to be excellent fitness watches and among the best Fitbit devices you can buy. Instead, it’s busy putting out fires caused by disastrous updates to its existing technology. Fitbit has become a name that’s almost as synonymous with fitness trackers as Google is with search engines – but if it’s not careful, it risks damaging its brand and losing customers.
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