Ever scrolled through Instagram or Twitter and given a few unliked posts some love, just to brighten their owner’s day? Or do you often find yourself wanting to stray from Spotify’s well-beaten paths to hear something that nobody – not even one person – has ever played? If you always root for the underdog (and who doesn’t?) and you believe popularity is usually the hallmark of mediocrity, Forgotify is for you. According to data Spotify released in October 2019, well over 4 million songs in its catalog have never been listened to – no, not even once. Think of the myriad obscure artists out there (possibly even from decades gone by) that you might just fall in love with if only you randomly happened upon them! After all, how many young listeners had never heard Kate Bush’s incredible vocal gymnastics until Stranger Things: Season 4 gave her the fresh platform she so emphatically deserved?Forgotify has actually been gaining traction since 2014 (which is before Apple Music was even a thing, just FYI), when Lane Jordan heard the striking fact that around 20 percent of tracks on Spotify have precisely zero plays.
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