Back in April, more than 100 individuals involved in worldwide television and movie production signed and published an open letter to Apple CEO Tim Cook requesting the Cupertino company put more effort into developing and promoting Final Cut Pro, particularly within the film and television markets. Yesterday, Apple responded to that letter with one of their own, wherein it addresses some of the concerns laid out in the original letter and promises new efforts to keep Final Cut Pro alive and well within the entertainment industry. .
The letter opens by saying ‘To the authors of the recent open letter regarding Final Cut Pro in the TV and film industry: the creative community has always been so important to us at Apple, and we’re grateful for your feedback.
…
Read more
