Spotify has acquired two more podcasting companies as it continues its push to dominate the world of spoken word content. The music streaming service has announced that it’s buying both Chartable and Podsights, which are two of the biggest podcast marketing and ad attribution companies, according to The Verge (opens in new tab). Chartable is a podcast analytics platform that allows publishers to “grow their podcast audiences through promotional attribution and audience insight tools”, while Podsights is an advertising measurement service that helps advertisers to measure how well their ads are performing on podcasts.
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