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What does Apple Music’s spatial audio success mean for the AirPods Pro 2?

Posted on June 29, 2022August 27, 2023 By bot

Apple has recently spoken up about the success of spatial audio while downplaying the benefits of lossless playback on its Apple Music platform – and its comments could give us a hint about what we can expect from the AirPods Pro 2. Speaking to Billboard (opens in new tab), executives responsible for Apple Music explained that record labels that remaster their music with spatial audio see a large uptick in the number of new listeners (via AppleInsider (opens in new tab)). At the same time, they explained that, while lossless audio is a part of its Apple Music offering, it’s a fairly niche feature that most users won’t be taking advantage of.
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