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This car with custom Dirac-tuned Dolby Atmos will sound better than a cinema

Posted on June 29, 2022August 27, 2023 By bot

If you’re into three-dimensional, incredibly life-like and immersive Dolby Atmos sound or considering buying an electric car, today is a good day.  That’s because Swedish digital audio pioneer Dirac (aka the immersive audio you’ve probably never heard of) and Dolby (which you have) just announced a collaboration to provide the ultimate in immersive automotive audio experience. Why should you care? Both Dirac and Dolby have invested decades in developing technologies that deliver the best possible sound experiences in various spaces (as well as within some of the best headphones ever to grace our ears) but to date, the two companies have addressed the challenges in automotive audio from very different directions.
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