While Beats headphones are technically Apple headphones, because Apple owns Beats, they’ve retained their own distinct identity and one might argue Beats has become more of a value headphone brand for Apple as Beats models frequently are on sale with healthy discounts. Note that the Beats Solo Pro and Beats Ep have been discontinued but remain on sale at various retailers. Unlike Apple’s other products, Beats headphones’s prices in Apple’s online store tend to mirror sale prices for Beats products on other retailers’ websites such as Best Buy.
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