When Lotus killed off its Elan two-seater sports car, Kia swooped to pick up the pieces. It didn’t end well…
Lotus wasn’t mucking around in the late 1980s. Under new General Motors ownership, the British carmaker invested heavily in what it believed would become a sports car for the masses, including in the lucrative US market.
Lotus spent around £35 million (AUD$65 million) in mid-1980s money developing what would become the Lotus Elan, a lightweight, two-seater convertible designed to future-proof the company.
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