In a very short time, the Xiaomi brand has entered Global market, conquering a large piece of the mobile phone market and reaching some renowned brands such as Samsung and Huawei. Its strategy has been simple but overwhelming: it has conquered the market by differentiating itself through the most competitive price. To this must be added the enormous number of physical stores that it has strategically placed as well as the high quality of its phones, considered the best in terms of value for money.
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