Whether you’re betting the farm on a horse or launching a new motorcycle, picking a winner is a gamble. Market research, cost analysis, and projected earnings reports might muddy the waters enough to make that wager a corporate-friendly “calculated risk,” but it’s a bet, nonetheless. Well, it’s safe to say that Ducati is glad it rolled the dice on the Ducati Monster in 1993, with its sales still going strong nearly 30 years later.
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