Tobias Moers is whipping the niche automaker into shape. Read on for everything he’s got planned, including a credible threat to dethrone the Lamborghini Urus.
When Tobias Moers became Aston Martin’s CEO last August, there was no doubt the former boss of AMG would make radical changes to the crisis-hit sports-car maker. The first part of this was stabilizing Aston’s position, cutting unsold inventory, and streamlining its production process.
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