Refreshing your most popular model is as much a risk as it is an opportunity in the car world, but it’s the challenge Volkswagen faces with the 2021 Tiguan. The automaker sold 109, 572 Tiguans alone in the US in 2019, with the American driver’s desire for larger crossovers and SUVs making the midsize SUV VW’s bread-and-butter. Further afield, it’s the top-selling SUV in Europe: when it comes to refreshing it, VW needs to get things pitch-perfect.
“The Tiguan is our bestselling Volkswagen and is an extremely important model in our lineup,” Hein Schafer, Senior Vice President, Product Marketing & Strategy, Volkswagen of America explains. “The compact SUV segment continues to grow, and the Tiguan has really helped us double our share in the segment.”
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